﻿{"id":1852,"date":"2016-01-31T17:46:49","date_gmt":"2016-01-31T16:46:49","guid":{"rendered":"http:\/\/www.la-petroleuse.com\/blog\/?p=1852"},"modified":"2017-06-28T13:56:49","modified_gmt":"2017-06-28T12:56:49","slug":"les-affiches-de-cinema-dandre-azais","status":"publish","type":"post","link":"http:\/\/www.la-petroleuse.com\/blog\/les-affiches-de-cinema-dandre-azais\/","title":{"rendered":"DU CINEMA PLEIN LES YEUX: LES AFFICHES D&rsquo;ANDR\u00c9 AZA\u00cfS"},"content":{"rendered":"<p style=\"text-align: justify;\">[Cin\u00e9ma Affiches] Extraits du livre sur Andr\u00e9 Aza\u00efs (Toulouse 2013)<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.la-petroleuse.com\/livres-cinema-de-genre\/4232-du-cinema-plein-les-yeux-affiches-de-facade-peintes-par-andre-azais.html\" target=\"_blank\">DU CINEMA PLEIN LES YEUX: AFFICHES DE FACADE PEINTES PAR ANDRE AZA\u00cfS<\/a> (La Cin\u00e9math\u00e8que de Toulouse 2013)<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.la-petroleuse.com\/livres-cinema-de-genre\/4232-du-cinema-plein-les-yeux-affiches-de-facade-peintes-par-andre-azais.html\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1911 size-medium\" title=\"Voir sur le site de La Petroleuse\" src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/uploads\/\/du-cinema-plein-les-yeux-300x239.jpg\" alt=\"du-cinema-plein-les-yeux\" height=\"239\" width=\"300\" srcset=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/uploads\/du-cinema-plein-les-yeux-300x239.jpg 300w, http:\/\/www.la-petroleuse.com\/blog\/wp-content\/uploads\/du-cinema-plein-les-yeux.jpg 439w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Extraits:<\/strong> \u00ab\u00a0Relevant \u00e0 la fois de la publicit\u00e9 et de l&rsquo;imagerie populaire, ce type de productions \u00e9tait largement r\u00e9pandu dans les grandes villes, en France et ailleurs, jusqu&rsquo;\u00e0 la fin des ann\u00e9es 70. Les salles de cin\u00e9ma, qui \u00e9taient alors \u00ab\u00a0mono-\u00e9crans\u00a0\u00bb, consacraient en effet leur fa\u00e7ade \u00e0 la promotion de ce qui \u00e9tait en g\u00e9n\u00e9ral l&rsquo;unique film programm\u00e9. et leurs directeurs b\u00e9n\u00e9ficiaient d&rsquo;une certaine autonomie dans l&rsquo;organisation et la fabrication de leurs diff\u00e9rents supports de publicit\u00e9. Ils recevaient, pour chaque film, un \u00ab\u00a0manuel d&rsquo;exploitation\u00a0\u00bb, parfois \u00e9galement nomm\u00e9 \u00ab\u00a0manuel de publicit\u00e9\u00a0\u00bb, qui leur \u00e9tait adress\u00e9 par le distributeur, et dans lequel on trouvait toutes les informations n\u00e9cessaires pour concevoir un mat\u00e9riel promotionnel adapt\u00e9 et d\u00e9velopper des campagnes de communication cibl\u00e9es. Suivant le budget du film, les attentes de la production, les pr\u00e9visions du distributeur, l&rsquo;exploitant pouvait ainsi disposer du synopsis, d&rsquo;extraits de critiques, de jeux de photos, d&rsquo;affiches en plusieurs dimensions, d&rsquo;encadr\u00e9s pr\u00eats \u00e0 \u00eatre publi\u00e9s dans la presse, de diff\u00e9rents slogans, du pressbook.\u00a0\u00bb<\/p><div\n\tclass=\"ngg-galleryoverview ngg-ajax-pagination-none\"\n\tid=\"ngg-gallery-b1033287613d796960a98f257f96ff99-1\">\n\n    \t\t<!-- Thumbnails -->\n\t\t\t\t<div id=\"ngg-image-0\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais1.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais1.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais1.jpg\"\n               data-image-id=\"227\"\n               data-title=\"azais1\"\n               data-description=\"\"\n               data-image-slug=\"azais1\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais1\"\n                    alt=\"azais1\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais1.jpg-nggid03227-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-1\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais2.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais2.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais2.jpg\"\n               data-image-id=\"228\"\n               data-title=\"azais2\"\n               data-description=\"\"\n               data-image-slug=\"azais2\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais2\"\n                    alt=\"azais2\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais2.jpg-nggid03228-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-2\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais6.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais6.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais6.jpg\"\n               data-image-id=\"229\"\n               data-title=\"azais6\"\n               data-description=\"\"\n               data-image-slug=\"azais6\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais6\"\n                    alt=\"azais6\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais6.jpg-nggid03229-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-3\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais5.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais5.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais5.jpg\"\n               data-image-id=\"230\"\n               data-title=\"azais5\"\n               data-description=\"\"\n               data-image-slug=\"azais5\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais5\"\n                    alt=\"azais5\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais5.jpg-nggid03230-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-4\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais4.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais4.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais4.jpg\"\n               data-image-id=\"231\"\n               data-title=\"azais4\"\n               data-description=\"\"\n               data-image-slug=\"azais4\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais4\"\n                    alt=\"azais4\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais4.jpg-nggid03231-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-5\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais3.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais3.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais3.jpg\"\n               data-image-id=\"232\"\n               data-title=\"azais3\"\n               data-description=\"\"\n               data-image-slug=\"azais3\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais3\"\n                    alt=\"azais3\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais3.jpg-nggid03232-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-6\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais7.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais7.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais7.jpg\"\n               data-image-id=\"233\"\n               data-title=\"azais7\"\n               data-description=\"\"\n               data-image-slug=\"azais7\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais7\"\n                    alt=\"azais7\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais7.jpg-nggid03233-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-7\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais8.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais8.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais8.jpg\"\n               data-image-id=\"234\"\n               data-title=\"azais8\"\n               data-description=\"\"\n               data-image-slug=\"azais8\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais8\"\n                    alt=\"azais8\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais8.jpg-nggid03234-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-8\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais9.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais9.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais9.jpg\"\n               data-image-id=\"235\"\n               data-title=\"azais9\"\n               data-description=\"\"\n               data-image-slug=\"azais9\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais9\"\n                    alt=\"azais9\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais9.jpg-nggid03235-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-9\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais10.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais10.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais10.jpg\"\n               data-image-id=\"236\"\n               data-title=\"azais10\"\n               data-description=\"\"\n               data-image-slug=\"azais10\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais10\"\n                    alt=\"azais10\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais10.jpg-nggid03236-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-10\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais11.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais11.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais11.jpg\"\n               data-image-id=\"237\"\n               data-title=\"azais11\"\n               data-description=\"\"\n               data-image-slug=\"azais11\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais11\"\n                    alt=\"azais11\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais11.jpg-nggid03237-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-11\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais12.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais12.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais12.jpg\"\n               data-image-id=\"238\"\n               data-title=\"azais12\"\n               data-description=\"\"\n               data-image-slug=\"azais12\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais12\"\n                    alt=\"azais12\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais12.jpg-nggid03238-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-12\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais13.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais13.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais13.jpg\"\n               data-image-id=\"239\"\n               data-title=\"azais13\"\n               data-description=\"\"\n               data-image-slug=\"azais13\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais13\"\n                    alt=\"azais13\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais13.jpg-nggid03239-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\t\t<div id=\"ngg-image-13\" class=\"ngg-gallery-thumbnail-box\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais14.jpg\"\n               title=\"\"\n               data-src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/azais14.jpg\"\n               data-thumbnail=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/thumbs\/thumbs_azais14.jpg\"\n               data-image-id=\"240\"\n               data-title=\"azais14\"\n               data-description=\"\"\n               data-image-slug=\"azais14\"\n               class=\"ngg-fancybox\" rel=\"b1033287613d796960a98f257f96ff99\">\n                <img\n                    title=\"azais14\"\n                    alt=\"azais14\"\n                    src=\"http:\/\/www.la-petroleuse.com\/blog\/wp-content\/gallery\/azais\/dynamic\/azais14.jpg-nggid03240-ngg0dyn-100x100x100-00f0w010c011r110f110r010t010.jpg\"\n                    width=\"100\"\n                    height=\"100\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n        \n\t\t\n\t\t<div class=\"ngg-clear\"><\/div>\n\t<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Extrait:<\/strong> \u00ab\u00a0La m\u00e9thode de travail d&rsquo;Andr\u00e9 Aza\u00efs d\u00e9marre avec les visuels en sa possession. Il les structures, les assemble ou les d\u00e9compose \u00e0 l&rsquo;aide d&rsquo;une chambre clair. Ce petit instrument d&rsquo;optique permet de superposer, en visant dans un prisme, l&rsquo;image du sujet que l&rsquo;on d\u00e9sire dessiner et la feuille de papier \u00e0 dessin. Pour reproduire fid\u00e8lement le sujet \u00e0 petite \u00e9chelle, il suffit de suivre son image virtuelle avec la pointe d&rsquo;un crayon. Aza\u00efs compose ainsi une sorte de maquette sommaire r\u00e9duite, reproduisant ici un visage, l\u00e0 un titre ou une sc\u00e8ne. Astucieusement, il glisse alors cette \u00e9bauche dans une lanterne magique &#8211; projetant sur le mur la reproduction agrandie. (&#8230;) Il reproduit alors rapidement au fusain les contours principaux d\u00e9limitant les \u00e9l\u00e9ments de sa composition. Cela dans un ordre pr\u00e9cis, le visage d&rsquo;abord, puis \u00e0 main lev\u00e9e le trac\u00e9 du lettrage.\u00a0\u00bb<\/p>\n<p style=\"text-align: justify;\"><strong>Extrait:<\/strong> \u00ab\u00a0Si Andr\u00e9 Aza\u00efs s&rsquo;inspire du mat\u00e9riel publicitaire du film pour concevoir sa toile, il se sert souvent directement de l&rsquo;affiche originale pour en d\u00e9couper des parties qu&rsquo;il int\u00e8gre, en les collant, dans ses compositions. Cela peut concerner des d\u00e9tails comme des sc\u00e8nes enti\u00e8res. Dans ses oeuvres les moins \u00e9labor\u00e9es, Aza\u00efs choisit de d\u00e9couper et de coller le sujet principal: ce collage constitue ainsi la totalit\u00e9 des \u00e9l\u00e9ments figuratifs de l&rsquo;affiche. Le travail du peintre consiste alors \u00e0 cr\u00e9er un fond plus ou moins color\u00e9 et \u00e0 travailler le titre et le g\u00e9n\u00e9rique, qui occupent la plus grande partie du panneau. Le titre devient ainsi l&rsquo;objet graphique le plus int\u00e9ressant et constitue \u00e0 lui seul une image porteuse de sens. (&#8230;) Mais le talent d&rsquo;Andr\u00e9 Aza\u00efs est incontestable dans sa maitrise \u00e0 int\u00e9grer un collage dans une composition dessin\u00e9e. Il devient parfoisdifficile de distinguer les parties peintes des parties coll\u00e9es.\u00a0\u00bb<\/p>\n<p style=\"text-align: justify;\"><strong>Extrait:<\/strong> \u00ab\u00a0L&rsquo;affiche est un condens\u00e9 d&rsquo;une oeuvre cin\u00e9matographique: en une seule image, elle doit concentrer un univers, une histoire, des dynamiques qui attirent le spectateur et le poussent \u00e0 d\u00e9couvrir l&rsquo;int\u00e9gralit\u00e9 du film. Elle traduit les codes d&rsquo;un genre cin\u00e9matographique sous forme de composition graphique. (&#8230;) Le film d&rsquo;action, le film d&rsquo;aventure, le film de guerre ou m\u00eame le c\u00f4t\u00e9 burlesque d&rsquo;une com\u00e9die, sont tout de suite reconnaissables \u00e0 l&rsquo;affiche gr\u00e2ce \u00e0 des compositions qui privil\u00e9gient l&rsquo;action aux portraits: une sc\u00e8ne, un coup de feu, un moment de suspense&#8230;\u00a0\u00bb<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/10CVkbGlBiQ\" frameborder=\"0\" height=\"345\" width=\"460\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Cin\u00e9ma Affiches] Extraits du livre sur Andr\u00e9 Aza\u00efs (Toulouse 2013) DU CINEMA PLEIN LES YEUX: AFFICHES DE FACADE PEINTES PAR ANDRE AZA\u00cfS (La Cin\u00e9math\u00e8que de Toulouse 2013) Extraits: \u00ab\u00a0Relevant \u00e0 la fois de la publicit\u00e9 et de l&rsquo;imagerie populaire, ce type de productions \u00e9tait largement r\u00e9pandu dans les grandes villes, &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/posts\/1852"}],"collection":[{"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/comments?post=1852"}],"version-history":[{"count":15,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/posts\/1852\/revisions"}],"predecessor-version":[{"id":2255,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/posts\/1852\/revisions\/2255"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/media\/1922"}],"wp:attachment":[{"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/categories?post=1852"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.la-petroleuse.com\/blog\/wp-json\/wp\/v2\/tags?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}